Our formulas. Your brand.
Do you want to create your own cosmetics brand but have no experience in the industry?
Are you developing an existing business and looking for new formulas and innovations?
Or do you like one of our products and wish to offer it under your own brand?
Elfeya Cosmetics is your strategic partner.
From the idea to the shelf
We produce private label cosmetics for individual clients and partner companies, offering a complete service - from the initial concept to market launch.
With us stands a team of specialists with over 30 years of experience in product formulation and marketing in the cosmetics sector. By combining the uncompromising perfectionism of long-standing expertise with the creativity of a new generation, we create highly effective, innovative, and competitive products.
We have advanced production capabilities for:
Formula Development
We are proud to be amongst the best in the world developing natural and organic formulations. We have patented know-how technologies for preservation, texture stabilization and sensorial effects of our up to 100% organic products.
Production
Flexibility - boutique production facility for small and start-up batches, as low as 30L MOQ; mass production - up to 900L in one batch production, automized lines and latest technology for finished product delivery.
Branding
We offer in house design, prepress and even printing of labels in our own print house. Wide variety of finish - screen print, secondary packaging, innovative POS materials.
Registration
Our legal team is certified to provide in house all necessary documentation and registrations in the respective authorities and platforms for EU, UK, UAE, Asia and USA.
Marketing and Positioning
We are not a classical producer - we are a strategic partner with 30+ years of experience in the cosmetics industry. We support you will know-how, ideas and strategies for successful brand creation beyond the ready to sell product.
Certificates
Our production meets all internationally recognized standards for quality and safety (GMP, ISO) and beyond. We work with certified raw materials and suppliers from the whole world. Amongst our partners are COSMOS, ECOCERT, and other leading certification systems.
We ensure full regulatory compliance of the products
Lab analyses
We offer standard in-house tests (microbiology and production specifications).
Quality tests
We also work with renowned international laboratories for specialized tests (SPF, sensibility, actives effectiveness, claim support and more).
Safety assessment
All our formulas and products undergo certified legal and safety aeccesment.
Product Information File (PIF)
We prepare all necessary documentation for your formula and product to be launched on any market in the world.
Registration in the European Cosmetics Portal
As our main production unit is EU based we offer European Cosmetics Portal Registration for all our clients.
What do we offer?
1. Rebranding of our existing product
1. Rebranding of our existing product
Select from our portfolio of established, high-performance formulas and launch under your own brand.
Standard lead time: 1 month
2. Custom Product Development
2. Custom Product Development
We develop tailor-made formulas based on your brand vision and market positioning.
Product categories include:
- Facial skincare
- Haircare
- Body care
- Baby care
- Pregnancy care
- Massage oils
- Professional salon lines
Development timeline: 1–6 months (depending on complexity)
3. Start-Up Brand Development
3. Start-Up Brand Development
For new brands, we offer:
- Product strategy development
- Brand positioning
- Pricing guidance
- Marketing strategy
- Packaging consultation
- Market launch preparation
4. Specialized Product Lines
4. Specialized Product Lines
We produce customized lines for:
- Hotels & hospitality
- SPA & wellness centers
- Massage studios
- Hair salons
- Professional beauty studios
5. Marketing and Positioning
5. Marketing and Positioning
We develop strategies for:
- market positioning
- brand communication
- product launches
- advertising materials
We have our own printing house for producing advertising materials under preferential conditions.
6. Logistics and Storage
6. Logistics and Storage
We offer the possibility of responsible storage of the products in our warehouse facility.
Innovations and Bioactive Ingredients
Give us a challenge and we will create a solution. We specialize in developing high-tech natural formulas with bioactive ingredients. We work with:
Product assortment
Choose from over 90 ready to use formulations and 50 natural fragrance compositions, with ORGANIC or NATURAL options.
Some of the possible products
Some of the possible products
- Shower gel (for babies and adults)
- Shampoo (for babies and adults)
- Hair mask / conditioner
- Hair serum or spray
- Body lotion and body oil
- Face serum and face cream
- Hand and foot cream
- Lip balm (with optional tint)
- Face and body scrub
- Face mask
- Bronzing and tinting products
- SPF – mineral sunscreen
- Liquid soap
Professional products for salons and dermatology clinics
Professional products for salons and dermatology clinics
- Manicure and pedicure
- Hair salon (high end lines)
- Derma clinics (clinically tested post procedure cosmetics)
Minimum quantities and flexibility
Minimum quantities and flexibility
We offer low minimum quantities (30L boutique line and 150L+ mass line) for the first order to allow market testing and optimization of the investment.
Start Up plan for your cosmetics brand
Start Up plan for your cosmetics brand
A Professional Starter Workbook by Elitsa, Founder of Elfeya Cosmetics
Nine years ago, I wanted to start my own skincare brand… and I had no experience, no lab, no materials supplier, no packaging supplier, no regulation knowledge, no contacts, no idea where to begin. Besides my idea, I also had a lot of doubt and pressure - "Just find a real job", "Don't lose your time, you will never make it, the industry is a killer".
Today, I run Elfeya Cosmetics with offices in the UK, Bulgaria, and Dubai, and I've built a team that created 100+ formulas for over 30 brands worldwide.
Most of my clients started the same:
"I have dream and I really hope you can help me with it. Can I create my own skincare brand if I have no experience, no idea how to start?"
Yes. You can!
And I’ll show you how. As a matter of difference from the traditional large factories and conglomerates, we offer boutique solutions for start up companies. We save the mass production lines for the advanced ;) and If you’ve been dreaming about your own cosmetics line... Let’s make it real.
This workbook is designed for women who are ready to transform a personal vision into a real cosmetics brand supported by professional formulation strategy, sustainable packaging direction, and international compliance preparation. Inside these pages, you will follow the same structured thinking process used when developing brands across the UK, Bulgaria, Dubai and global markets.
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Frequently Asked Questions
What private label services do you provide?
What private label services do you provide?
Elfeya Cosmetics offers full-service private label manufacturing, including:
- Rebranding of existing formulas
- Custom formulation and product development
- Regulatory compliance and documentation
- Packaging consultation
- Production and filling
- Marketing and launch support
We guide our partners from concept to finished product ready for market.
What is your minimum order quantity (MOQ)?
What is your minimum order quantity (MOQ)?
We offer flexible and competitive MOQs to support start-ups and growing brands.
The minimum quantity depends on the product type, packaging selection, and formulation complexity.
Our goal is to allow market testing with controlled initial investment.
How long does product development take?
How long does product development take?
- Rebranding existing formulas: approximately 4 weeks
- Custom formulation: 1–6 months depending on complexity, ingredient sourcing, and testing requirements
Timelines may vary depending on regulatory requirements and packaging availability.
Do you develop fully custom formulations?
Do you develop fully custom formulations?
Yes. We specialize in developing tailor-made formulas based on your:
- Target market
- Brand positioning
- Ingredient philosophy
- Performance expectations
- Budget parameters
We can create natural, organic, high-performance, or advanced bioactive formulations.
Are your products compliant with EU regulations?
Are your products compliant with EU regulations?
Yes. All products are manufactured in accordance with EU cosmetic regulations.
We provide:
- Safety assessments
- Product Information File (PIF)
- Microbiological and stability testing
- CPNP registration (EU Cosmetic Products Notification Portal)
For non-EU markets, we can support documentation required for export compliance.
Do you work with certified organic ingredients?
Do you work with certified organic ingredients?
Yes. We source certified raw materials from internationally recognized suppliers, including:
- COSMOS ORGANIC
- ECOCERT
- Other globally approved ingredient certification bodies
Upon request, we can develop certified organic or natural product lines.
What types of products can you manufacture?
What types of products can you manufacture?
We produce a wide range of categories, including:
- Facial skincare (serums, creams, masks, toners)
- Body care (lotions, oils, scrubs, shower gels)
- Haircare (shampoos, masks, leave-in treatments)
- Baby care
- Pregnancy care
- Professional salon lines
- SPA & hospitality collections
Products can be customized by skin/hair type, age group, texture, fragrance, and functionality.
Do you offer fragrance customization?
Do you offer fragrance customization?
Yes. We provide more than 50 natural fragrance compositions.
Custom scent development is also possible depending on project scope and volume.
Can you assist with packaging selection?
Can you assist with packaging selection?
Yes. We provide:
- Standard packaging options
- Sustainable and recyclable solutions
- Biomass-based packaging alternatives
- Tubes, bottles, sachets, masks, and professional formats
We support label compliance and packaging optimization for different markets.
Do you provide branding and marketing support?
Do you provide branding and marketing support?
Yes. We assist with:
- Product positioning
- Pricing strategy
- Market entry preparation
- Launch strategy
- Printed promotional materials
Our goal is to support not only production but successful commercialization.
What advanced ingredients do you work with?
What advanced ingredients do you work with?
We specialize in high-performance natural and bioactive ingredients such as:
- Peptides
- Prebiotics
- Bioactive complexes
- Exosomes
- Botanical actives
- Functional oils
We combine innovation with natural formulation expertise.
Do you support start-up brands?
Do you support start-up brands?
Absolutely. We frequently work with new entrepreneurs and provide full strategic support from concept to launch.
We guide you through every stage — formulation, compliance, production, and market entry.
Do you manufacture products for hotels, spas, and professional salons?
Do you manufacture products for hotels, spas, and professional salons?
Yes. We produce customized product lines for:
- Hotels & hospitality chains
- SPA centers
- Massage studios
- Hair salons
- Professional beauty clinics
Private label hospitality amenities are available upon request.
Do you offer warehousing and logistics support?
Do you offer warehousing and logistics support?
Yes. We provide responsible storage solutions in our warehouse facilities and can coordinate distribution based on agreement.
What makes Elfeya different from other manufacturers?
What makes Elfeya different from other manufacturers?
- Strong expertise in natural and organic formulations
- Innovation-driven bioactive development
- Flexible MOQs
- EU regulatory expertise
- Sustainable production philosophy
- Strategic brand partnership approach
We are not just manufacturers, we are a competent strategic partner on your way to growing your cosmetics business.
