Privacy Policy

Please note that in order to use the services provided by our website you provide your personal data depending on the type of service used.

Please note that the personal data you provide when completing this electronic registration form will be processed by “Elfeya Cosmetics” Ltd., UIC 131473340, with its registered office and management address at: blvd. Tsarigradsko shose 425., 1137 Sofia, Bulgaria, represented by the registered representative Stoyan Lyubomirov, in his capacity as a personal data controller.

Our Data Protection Officer is Stoyan Lyubomirov. To contact him, please use the following contact details:

E-mail: office@elfeya.com

Your personal data will be processed as follows:

Purposes, legal grounds, and retention periods:

Registration and maintenance of a customer profile on the online website elfeya.com;
Processing, administration, fulfillment, and accounting of your order. For this purpose, the data will be processed for a period of up to:

• 11 years for data subject to tax audits and required for accounting purposes;

• 6 years after your last order or after completion of procedures related to any potential legal disputes, for all other data;

Direct marketing by sending information about products, promotional offers, campaigns, newsletters, and other advertisements related to the activities of “Elfeya Cosmetics” Ltd. This processing is based on the legitimate interest of “Elfeya Cosmetics” Ltd. to promote its goods and/or services. Of course, we will process your personal data for this purpose only until you object to such processing.

Third parties with access to the data:

If your request is subject to delivery by courier, your data will also be processed by our partner company providing courier services.

We may also assign one or all of the above-listed data processing activities to external experts, such as accountants and marketing agencies, while ensuring the protection and lawful processing of your personal data.

Your rights

You have the right to object to the processing of your personal data for direct marketing purposes at any time by submitting your objection in one of the following ways:

• By email to: office@elfeya.com

• By letter addressed to: “Elfeya Cosmetics” Ltd., blvd. Tsarigradsko shose 425., 1137 Sofia, Bulgaria;

• By any other method specified by “Elfeya Cosmetics” Ltd. in the relevant direct marketing message – for example, through an unsubscribe link included in an email.

If you submit such an objection to direct marketing, we will no longer process your personal data for that purpose.

You may exercise your right of access, rectification, or erasure of your personal data, as well as your right to restrict processing, by submitting a relevant request using the contact details provided above.

You also have the right to lodge a complaint with the Commission for Personal Data Protection regarding any unlawful processing of your personal data.

This policy was last updated in March 2026.